CANADIAN PARALYMPIC COMMITTEE
-THE PARATOUGH TRAINING SERIES-
Many people underestimate Paralympians, not seeing them as “real” athletes. To prove just how strong and skilled Canada’s Paralympians are, we created a full follow-along workout series (think P90X) led by the Paralympians themselves. Think you can keep up? Good luck.
AWARDS
Epica Awards, The Webby Awards, Communication Arts, Marketing Awards
-campaign casestudy-
-30 SEC SPOT PROMOTING THE WORKOUT SERIES-
-PARATOUGH TRAINING SERIES - UPPER BODY POWER TRAINING-
-PARATOUGH TRAINING SERIES - CORE STABILITY TRAINING-
-PARATOUGH TRAINING SERIES - EXPLOSIVE STRENGTH TRAINING-
-PARATOUGH TRAINING SERIES - HIGH INTENSITY CARDIO TRAINING-
-PARATOUGH TRAINING SERIES - RESISTANCE TRAINING-
-Website-
Art Director: Anand Iyer
Copywriter: Domenique Raso
CCO: Denise Rossetto
CCO: Todd Mackie
Ad Agency: BBDO Toronto
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