CANADIAN PARALYMPIC COMMITTEE

-THE PARATOUGH TRAINING SERIES-

Most people don’t tune into the Paralympics because they don’t consider Paralympians as "real" athletes. So to show people just how tough and "real" our Canadian Paralympians are, we created a full follow-along workout series (like P90x) led by Canadian Paralympians. Think you’re tough enough to keep up? Good luck…you’ll need it. We launched a 30 second spot promoting the workout series and directed them to paratough.com where all the workout videos were housed. 

This campaign was awarded at:

Epica Awards (Bronze), The Webby Awards (Finalist x2), Communication Arts (Shortlist), Marketing Awards (Shortlist)

Art Director: Anand Iyer

Copywriter: Domenique Raso

CCO: Denise Rossetto

CCO: Todd Mackie

-campaign casestudy-

-30 SEC SPOT PROMOTING THE WORKOUT SERIES-

-PARATOUGH TRAINING SERIES - UPPER BODY POWER TRAINING-

-PARATOUGH TRAINING SERIES - CORE STABILITY TRAINING-

-PARATOUGH TRAINING SERIES - EXPLOSIVE STRENGTH TRAINING-

-PARATOUGH TRAINING SERIES - HIGH INTENSITY CARDIO TRAINING-

-PARATOUGH TRAINING SERIES - RESISTANCE TRAINING-

-Website-