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CANADIAN PARALYMPIC COMMITTEE

-THE PARATOUGH TRAINING SERIES-

Many people underestimate Paralympians, not seeing them as “real” athletes. To prove just how strong and skilled Canada’s Paralympians are, we created a full follow-along workout series (think P90X) led by the Paralympians themselves. Think you can keep up? Good luck. 

AWARDS

Epica AwardsThe Webby AwardsCommunication ArtsMarketing Awards

-campaign casestudy-

-30 SEC SPOT PROMOTING THE WORKOUT SERIES-

-PARATOUGH TRAINING SERIES - UPPER BODY POWER TRAINING-

-PARATOUGH TRAINING SERIES - CORE STABILITY TRAINING-

-PARATOUGH TRAINING SERIES - EXPLOSIVE STRENGTH TRAINING-

-PARATOUGH TRAINING SERIES - HIGH INTENSITY CARDIO TRAINING-

-PARATOUGH TRAINING SERIES - RESISTANCE TRAINING-

-Website-

Art Director: Anand Iyer

Copywriter: Domenique Raso

CCO: Denise Rossetto

CCO: Todd Mackie

Ad Agency: BBDO Toronto

-credits-

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