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CANADIAN PARALYMPIC COMMITTEE

-THE PARATOUGH TRAINING SERIES-

Most people don’t tune into the Paralympics because they don’t consider Paralympians as "real" athletes. So to show people just how tough and "real" our Canadian Paralympians are, we created a full follow-along workout series (like P90x) led by Canadian Paralympians. Think you’re tough enough to keep up? Good luck…you’ll need it. We launched a 30 second spot promoting the workout series and directed them to paratough.com where all the workout videos were housed. 

AWARDS

Epica Awards (Bronze), The Webby Awards (Finalist x2), Communication Arts (Shortlist), Marketing Awards (Shortlist)

-campaign casestudy-

-30 SEC SPOT PROMOTING THE WORKOUT SERIES-

-PARATOUGH TRAINING SERIES - UPPER BODY POWER TRAINING-

-PARATOUGH TRAINING SERIES - CORE STABILITY TRAINING-

-PARATOUGH TRAINING SERIES - EXPLOSIVE STRENGTH TRAINING-

-PARATOUGH TRAINING SERIES - HIGH INTENSITY CARDIO TRAINING-

-PARATOUGH TRAINING SERIES - RESISTANCE TRAINING-

-Website-

Art Director: Anand Iyer

Copywriter: Domenique Raso

CCO: Denise Rossetto

CCO: Todd Mackie

-credits-

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