Sunnybrook - Pregnancy and infant loss network


25% of pregnancies end in loss and the families end up suffering in silence because society has made it too taboo to talk about.

We wanted to break this taboo and #UnsilenceTheConversation. A big shoutout to Domenique Raso for spearheading this initiative.

This campaign was awarded at:

Webby Awards (Nominee), Cannes Lions (Shortlist x2), Atomic Awards (Gold), The One Show (Shortlist x2), Strategy Awards (Silver)

Associate Creative Director & Art Director: Anand Iyer

Associate Creative Director & Copywriter: Domenique Raso

CCO: Jordan Doucette

-case study-

-The Unbirth Announcement-