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Molson Hop valley IPA
-hip hop valley-
When the Kendrick Lamar vs Drake beef was tearing the rap community apart, we decided to bring people together instead. We partnered with Canadian rap legend Kardinal Offishall and created an original track, ‘Hip Hop Valley -Track-for-all’ and invited everyone to be part of the track and drop a verse of their own.
AWARDS
Marketing Awards
-hip hop valley case study-

Role: Creative Director, Art Director
Ad Agency: Diamond
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