izombie

-THE ZOMBIE'S GUIDE TO SURVIVING AMONG THE LIVING-

iZombie, a TV series about an everyday zombie girl trying to live among humans, is definitely not your average zombie show. So to promote the show, we created a book that’s definitely not your average zombie guide: The Zombie’s Guide to Surviving Among the Living. Instead of informing humans on how they can survive a zombie apocalypse, we informed zombies on how they can survive in human society. Our 83-page guidebook’s tongue-in-cheek chapters covered topics like “How to Selfie Like a Human” and “The Art of Food Photography”. Needless to say, the first ever campaign directed to the undead absolutely killed it.

This book was awarded at:

D&AD (Wood Pencil), The One Show (Bronze Pencil, Merit), Marketing Awards (Shortlist), Media Innovation Awards

Art Director: Anand Iyer

Copywriter: Domenique Raso

CCO: Denise Rossetto

CCO: Todd Mackie

ACD: Derek Blais

-the book-