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Royal Ontario museum

-#mypandemicstory-

As relevance and attendance declined, the Royal Ontario Museum was hit hard by the pandemic and closed for over 12 months during one of the world’s longest lockdowns.

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To stay culturally relevant, we uncovered a missing point of view in the COVID-19 narrative: children. By giving them a platform to share their experiences, we created #MyPandemicStory, an exhibition that launched with the museum’s reopening and helped bring visitors back in droves.

AWARDS

ADCC, The Sabre awards

-Case study-

MyPandemicStory-Cannes-Board_4.jpg

-Credits-

Associate Creative Director & Art Director: Anand Iyer

Associate Creative Director & Copywriter: Domenique Raso

Associate Creative Director: Dylan Wagman

Associate Creative Director: James Leake

Art Director: Nina Hang

Copywriter: Megan Radisa

CCO: Jordan Doucette

CCO: Dave Federico

CCO: Josh Budd
Ad Agency: No Fixed Address

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