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Royal Ontario museum

-#mypandemicstory-

As relevance and attendance declined, the Royal Ontario Museum was hit hard by the pandemic and closed for over 12 months during one of the world’s longest lockdowns.

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To stay culturally relevant, we uncovered a missing point of view in the COVID-19 narrative: children. By giving them a platform to share their experiences, we created #MyPandemicStory, an exhibition that launched with the museum’s reopening and helped bring visitors back in droves.

AWARDS

ADCC, The Sabre awards

-Campaign Case study-

-Case study board-

MyPandemicStory-Cannes-Board_4.jpg

Role: Associate Creative Director, Art Director

Ad Agency: No Fixed Address

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