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Royal Ontario museum

-#mypandemicstory-

As relevance and attendance declined, the Royal Ontario Museum was hit hard by the pandemic and closed for over 12 months during one of the world’s longest lockdowns.

To stay culturally relevant, we uncovered a missing point of view in the COVID-19 narrative: children. By giving them a platform to share their experiences, we created #MyPandemicStory, an exhibition that launched with the museum’s reopening and helped bring visitors back in droves.

AWARDS

ADCC, The Sabre awards

-Campaign Case study-

-Case study board-

MyPandemicStory-Cannes-Board_4.jpg

Role: Associate Creative Director, Art Director

Ad Agency: No Fixed Address

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