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right to play

-we rise-

Children are among the most vulnerable people in the world, subjected to exploitation and systemic oppression. Right to Play empowers children to rise above these conditions through education and play based learning. To show the true impact of their work, we created he child uprising—a campaign that positioned children not as victims, but as rebels against oppression.

AWARDS

Cannes Lions, The One Show, D&AD, The Clio Awards, Communication Arts, Epica AwardsMarketing Awards

ADCCStrategy AwardsApplied Arts#1 Brand of the Year by Strategy Magazine

-film - "We rise"-

-film - "Games over guns"-

-film - "Resignation Letter"-

-Posters-

Right-to-Rise-Print_42-poster-escalator.
Right-to-Rise-Print_44-poster-lobby.jpg
Right-to-Rise-Print_45-poster-lobby.jpg

Role: Art Director

Ad Agency: BBDO Toronto

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