right to play

-we rise-

Children are historically the most oppressed group on earth. They are forced into being child brides, child soldiers, child labourers and countless other horrific acts. But Right to Play is an organization that educates and empowers children to overcome this oppression. To show the world how powerful their work is, we created The Child Uprising. 

This campaign was awarded at:

The One Show (Gold Pencil x2, Silver Pencil, Bronze Pencil x2, Merit x6), Cannes Lions (Silver Lion, Shortlist x5), D&AD (Shortlist x2), 

The Clio Awards (Silver x3, Bronze x4, Shortlist x4), Communication Arts (In Book, shortlist), Epica Awards (Shortlist), Marketing Awards (Gold x3, Silver x2, Bronze x4), ADCC (Gold, Silver x3, Bronze), Strategy Awards (Silver, Bronze), Applied Arts (In Book x23)

Right to Play was also awarded the #1 Brand of the Year by the Strategy Report Card for 2020.

Sr. Art Director: Anand Iyer

Sr. Copywriter: Domenique Raso

CCO: Denise Rossetto

CCO: Todd Mackie

-video - "We rise"-

-Video - "Games over guns"-

-Video - "Resignation Letter"-

-Posters-

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