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Sunnybrook Pregnancy and infant loss network

-The unbirth AnnouncemenT-

25% of pregnancies end in loss and the families end up suffering in silence because society has made it too taboo to talk about. We wanted to break this taboo and #UnsilenceTheConversation to give parents an outlet for their grief.

AWARDS

Webby Awards, Cannes LionsAtomic AwardsThe One ShowStrategy Awards

-Campaign Case study-

-The Unbirth Announcement Video-

-Case study board-

UnsilenceTheConversation-Cannes-Board_2.jpg

Role: Associate Creative Director, Art Director

Ad Agency: No Fixed Address

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