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Like hockey, Visa payWave is all about speed. So we pitted NHL players against each other in obscure challenges to see who could do them the fastest. As for the loser, they had to do something embarrassing to admit their inferiority. 


Canadian Marketing Awards, Effie Awards, Midas Awards, Media Innovation Awards

-Veggie Stir-Fry challenge-

-Veggie Stir-Fry consequence-

-Mini Stick Matchup challenge-

-Mini Stick Matchup consequence-

-Fruit Salad Explosion challenge-

-Fruit Salad Explosion consequence-

-Quick Change challenge-

-Quick Change consequence-

-Blooper Reel-


Art Director: Anand Iyer

Copywriter: Domenique Raso

CCO: Peter Ignazi

CCO: Carlos Moreno

ACD: Linda Carte

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